Making WE ARE ALL EQUAL a reality
Sadly, ‘We are all equal’ remains a societal aspiration for many.
In the UK, we view our society and communities – on the whole – as fortunate and progressive. But equality- some of the most basic discriminatory factors (race, colour, gender, ability) are yet to be smashed.
And that’s also true of nannying and childcare sectors.
How we will behave
If you don’t do anything, you are effectively endorsing the continuation of the current status quo. An absence of action can only help to fuel inequality.
How do you meaningfully engage as a brand?
I get uncomfortable when brands get political. Or rather, I dislike it when brands bandwagon political issues. As a member of the LGBT community, I see it all the time in the casting of adverts.
All too often, this is a box-ticking exercise and a shallow version of diversity. Representation often comes through a visual mix rather than respecting and embracing cultural or attitudinal differences.
I’ve often wondered what ads would look like if they could reflect the diversity of their boardrooms in their casting.
However, I acknowledge that we begin to normalise differences by seeing diversity in things like ads. But is just ‘seeing’ enough?
Our five ‘we are all equal’ guiding principles
Army of Nannies will continually strive to make a real and sustainable difference. And here are 5 ‘we are all equal’ principles that will guide our day-to-day.
Army of Nannies is for EVERYONE
From launch, we’ve made every effort to deliver inclusivity and equality. We will embody ‘we are all equal’ in everything we do.
We will build a community of nannies and embrace those who feel underrepresented
Everyone is welcome.
We will give voice to those who feel underrepresented
Our blog and social spaces will allow our communities to express themselves.
We will actively invite and encourage contributions and collaborations that offer an alternative or under-represented point of view.
Creating a network of support
We are already conversing with nannies who have smashed the traditional moulds and are inspirational.
Everyone benefits if we can provide a space where other aspiring ‘mould-breakers’ can connect, respectfully share ideas and find support.
We will always listen & learn
We haven’t got all the answers, but we can find the questions together. Then, with our best efforts, we will find the answers and commit to turning words and thoughts into actions.
Join the conversation
Nannies, we invite you to join our nannies-only Facebook group to help us get this going. Please help us start the conversation.
Is that a good start?
Please tell us what you think.
We are open, and we can’t stress the importance of engaging with ALL nannies and families in the industry enough.
And we hope small efforts like this can contribute to the changes needed to stop the same things from happening again and again.
We are all equal.
Let’s act to make it real.
Please help us live up to our five principles. By doing so, you’ll help make ‘we are all equal’ a reality in the nanny industry.
My email is [email protected]
I look forward to hearing from you and perhaps working with you.
Hopefully, you can join the conversation on our social spaces.
#StrongerTogether #WeAreAllEqual
