Here are social media tips for nannies to help build a professional presence, attract potential clients, and maintain boundaries.

This is important as, even if you’re not searching on social media channels, agencies and families may well search for you to learn more about you. Your online presence may be the deciding factor in whether or not to make an appointment.

Social media tips for nannies:  Safeguarding

✅ Professionalism & Safety First

This is all about safeguarding, so justifiable sits at the top of social media tips for nannies

Always Get Parental Permission to post. And never post photos, videos, or information about the children you care for without explicit written permission from their parents or guardians, if at all.

Even if you have secured permission, another family viewing your profile may conclude that you’ll share pictures of their little ones. 

It’s really easy to cover faces with an emoji, and it’s something we recommend.

🔒 Avoid Sharing Personal Information

Respect the privacy of the family at all times. Don’t post the children’s full names, school names, home addresses, etc. Furthermore, protect your privacy and the privacy of your referees.

We advise nannies not to post their mobile numbers on groups. Instead, suggest an in-platform message to initiate early communications in a safe 1-2-1 environment.

🚨Be safe

Use common sense when arranging meet-ups with contacts made online.

Design a process for meeting new families and stick to it. We advise hosting a video conference before meeting a potential family. When you do have the first face-to-face meeting, we suggest going to a local café to meet one or both of the parents.

If something feels wrong, report concerns to the page admins, who will act on your behalf

🥳 Keep it Positive

Avoid venting or posting negative experiences involving families or children, even anonymously.  If a family looks at your profile and comments, they assume you’ll do the same with their precious appointment.

Social media tips for nannies:  Building your profile

📱 Building a Strong Online Presence

Beyond safeguarding, out of all the social media tips for nannies, this is our biggest recommendation:  Use a Separate Professional Account. 

Create an Instagram, Facebook, or TikTok dedicated to your nanny career—this helps keep your personal and professional lives separate.

Everyone knows you can lock down your profile and delete posts that aren’t showing you off to the mature, responsible nanny or manny you are.   While doing this is wise, it’s also a missed opportunity.

Top tip:  Social media platforms all have their privacy protocols.  Look them up on the platform, and ensure you’re set to the highest level of privacy.

Putting in place strong privacy settings hides and separates your private life from your work life.  But there’s a way of having an open profile with controlled content.

If you set yourself up with a professional profile, you can use it to show off your expertise in childcare: 

• Sharing posts of interest
• Posting informative pieces
• Highlighting your skills and accreditations
• Share reviews and testimonials (with permission and while protecting the family’s identity!)
• Bring to life what you deliver in a nannying role, like meal prep ideas, child development tips and sharing the activities you think are the best in class

🛍️ Use your nanny profile as your shop window

Your profile can begin to act like a live CV, helping a page visitor get to know you and what you uniquely bring to childcare roles. It also effectively separates the work you from the play you.

Top tip: Remember to lock down and clean up personal profiles, as they’ll still be easily searched. Resist the temptation to invite all your friends into your nanny profile (unless they are also nannies or mannies)—keep it focused on childcare!

🕵️‍♀️ We advise doing a Google search on your name to see what comes up.   If something turns up that you’d prefer not to be seen, you can act to take it down.

Social media tips for nannies:  When posting or commenting

You see a great role in a social group, and you reply with ‘I’m interested’. 

Put on the family’s or agency’s hat. Is that a helpful comment that will grab attention and interest?

❌No!

✅A comment in a post is your chance to make a fantastic first impression.

• Introduce yourself
• Explain why the role is of interest
• Demonstrate that you have the skills demanded
• Invite an exploratory call or video conference to learn more about each other
• Try not to overshare or bombard the family at the early stages of making a connection.  Your CV, portfolio, references and certifications can all come at a later stage

If you want to go from good to great, create a visually attractive ad card highlighting your skills and childcare approach. Nannies who post like this undoubtedly get much more engagement. If you want some inspiration for your ad card, look at any engaged nanny group, and you’ll see the posts from nannies that jump out.

Top tip:  A tool like Canva can help you create an impactful ad card in minutes

🔎 Visibility & Growth Tips:  Use Relevant Hashtags

If you’re going to proactively post content to attract families, make sure families get to see your posts by adding relevant hashtags.

Examples:  #FamilyLife #ChildcareTips #MontessoriActivities #FamilyGoals #Childcare

Top tip: Use hashtags as helpful bookmarks that signpost your posts for others.  However, you never need more than five hashtags, as some platforms will think your comment or post is spam.

📢 Engage with the Nanny Community and on local family pages

Follow and comment on other nanny accounts, join Facebook groups, and contribute to discussions from your professional profile/page

Tip tip:  If you do create a new nanny profile, it may take a while to be accepted into some groups, as they have filters that restrict access to new pages and profiles.  Don’t worry, after a couple of months, you’ll be able to access all the groups, so, in the long run, it’s worthwhile.

📮Post Consistently

Finding a job is a job in itself, and getting noticed online takes a concerted effort.

⏰ Aim for 2–4 posts per week

• For Facebook, post to your professional page and share from your page to relevant groups
• Try to encourage in-post engagement by asking questions, responding to comments
• Different approaches to see what works
• Keep it real:  If a wrap-around role is 10 miles away, is that a realistic role to go for?
• Also, try to position posts positively (share what you can do instead of what you don’t want to do.  And try to be flexible, as it will open you up to more roles
• Add an image to your post, as posts with images get more engagement

🚫 Social media tips for nannies:  What to Avoid

• Posting during work hours unless agreed upon
• Sharing private family matters or routines
• Over-sharing personal life if it’s a professional account
• Using filters that alter your appearance significantly in a professional context
• Over-inflating your salary, skills, and experience

🔎Army of Nannies will elevate your nanny job search

If you struggle to find a role independently, we’d be delighted to help and support you.

You’re in total control of which roles to connect with, and we’re there to support you along the way.

We share roles from families and agencies.   All the agencies on the platform have been through a 15-point check to ensure they look after their families and nannies.

👀See our featured roles first

Good luck with your search!